News

A new visual identity

Communication - 17/10/2017


As our logotype marks its tenth anniversary, we have decided to reinforce the brand awareness of OROX by adjusting our visual identity. Closely linked to that of the Edmond de Rothschild Group, this new visual identity preserves its foundations (uniqueness, simplicity, rigour and flexibility) while reflecting a new strategy built around new and contemporary communication tools and environments.

This strong symbol preserves the DNA of OROX’s historical emblem. At the same time, it presents a more elegant, clearer design that is better aligned with Edmond de Rothschild’s the visual codes.

The new typographical design presents the OROX name in a purer, more elegant and more readable way, even in small print.

The better organised and more harmonious OROX brand architecture will continue to bring together the values of the Edmond de Rothschild Group and improve the visibility of each business line’s specificities. Lastly, it will translate through enhanced purity, elegance and efficiency in all of OROX’s communications.


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